Legal Condition

General conditions of Sale

ARTICLE 1 – General provisions

a) These contractual rules hereinafter “Conditions” are valid between the company Puro Srl with registered office in 41123 Modena, Via Tacito 11, P.I. 02775260363 (hereinafter referred to as “Puro”) and any person (hereinafter referred to as “Customer”) who makes online purchases on the website These purchases are reserved exclusively for direct user customers, with the exception of subjects such as traders, wholesalers, retailers, professionals, etc. who intend to resell the related products to third parties.

b) These Conditions govern purchases made on the sites or (hereinafter both referred to as the “Puro Site”), in accordance with articles 49 and following of Legislative Decree n. 206 of 6 September 2005 (Consumer Code) and subsequent amendments. Customers are required to carefully read the Conditions, available on the Pure Site, in order to become acquainted with them, memorize them and reproduce them. Puro will send a copy of the Conditions to the Customer pursuant to the provisions of article 5.b) of these Conditions below. Contracts concluded with customers will be archived by Puro for the period provided for by current legislation.

c) These contractual rules apply exclusively to purchases made in e-commerce on the Puro Site. They do NOT apply to purchases made by customers in Puro’s stores, or from resellers or shops in general.

ARTICLE 2 – Age of the Customer

a) To place an order you must be of age and reachable by phone. Orders from persons under the age of 18, or without a valid e-mail address or not reachable via telephone line, will not be accepted.

b) By registering on the Puro Site and creating your personal account or by entering the relevant data for placing the order as a guest (guest), the Customer declares under his own responsibility that he is of age and capable of understanding and to want, also assuming all responsibility for what concerns the correctness and completeness of the data entered.

ARTICLE 3 – Registration, account and Guest mode (guest)

a) Before proceeding with the sending of the order proposal, the Customer can register on the Pure Site and create his personal account or enter the relevant data for placing the order as a guest (guest), in any case by filling out the form indicated therein complete with all mandatory data. Furthermore, before sending an order proposal through the Pure Site, the Customer is required to carefully read all the instructions provided during the purchase procedure (also regarding delivery costs, the conditions for exercising the right of withdrawal and the Privacy Policy) as well as these Conditions.

b) The information provided will be treated in accordance with the provisions of the Information Document referred to in the “Privacy Policy” section of the Puro Site, drawn up pursuant to article 13, Legislative Decree no. 196/2003. It will be necessary to give consent to the processing of data to proceed with placing the order. 196/2003.

c) The data communicated through the registration procedure, the information provided pursuant to art. 13, Legislative Decree n. 196/2003 and the Customer’s consent to the processing of data, will be used by Puro for each subsequent purchase by the Customer, until the registration is modified or revoked by the Customer.

d) For all on-line services on the Pure Site, the connection costs charged by the Provider used by the Customer for the connection are applied; the Customer must therefore contact their Provider to obtain the necessary information about the connection costs.

ARTICLE 4 – Object of the contract proposal

a) The contract proposal sent by the Customer to Puro has as its object the remote purchase request of the tangible movable goods indicated and offered for sale on the Puro website.

b) The contract proposal by the Customer is made exclusively via the internet, by accessing the Customer at www.puro.ito or

c) The contract proposal by the Customer is forwarded by the Customer to Puro by filling in and sending the order form available on the Puro website via the internet. Contract proposals sent in a form other than that indicated or containing partial elements or not corresponding to the procedure indicated on the Puro website will not be accepted.

d) Puro is free to accept or not the contract proposal sent by the Customer.

ARTICLE 5 – Conclusion and effectiveness of the contract

a) The sale will be considered concluded with the sending by Puro to the Customer of an e-mail confirming the order.

b) The order confirmation e-mail contains the details of the Customer and the order, as communicated by the Customer, the price of the goods purchased, the transport costs, the methods of payment and the shipping address to which it will be sent the goods, as well as the conditions and methods for exercising the right of withdrawal, an indication of an address to which complaints can be made, and these Conditions. The Customer undertakes to verify the correctness of the data contained therein and to promptly communicate any corrections.

c) Puro cannot be held responsible in any way for data deemed incorrect by the Customer, if such data is in accordance with the communication sent by the Customer during registration or when entering the relevant data for placing the order as a guest (guest).

d) Pure undertakes to describe and present the items sold on the site in the best possible way and in accordance with the reality of the product. Any inaccuracies or insubstantial differences between the representation on the Puro website and the actual product cannot be considered contractual breach. Furthermore, the photographs of the products presented on the Puro website do not constitute a contractual element, as they are merely illustrative of the product.

e) Puro undertakes to deliver the goods within 30 days from the day following that of the order confirmation by e-mail.

f) The risk of loss or damage to the products is transferred to the Customer when the latter (or a third party designated by him and other than the carrier) materially comes into possession of the product.

ARTICLE 6 – Availability of products

a) The availability of the products refers to that present at the moment in which the Customer consults the product data sheets; this must however be considered purely indicative because, due to the simultaneous presence on the Pure Site of several Customers, the products could be sold to others before the order is confirmed.

b) Even after Puro has sent the e-mail confirming the order, there may be cases of partial or total unavailability of the goods. In this case, the Customer will be promptly informed and will be able to decide whether to accept the delivery of only the available products or request the cancellation of the order by communicating it via e-mail to customer service.

ARTICLE 7 – Methods of payment

a) Any payment by the Customer can only be made in the manner indicated on the Puro Site.

b) If the unavailability of a product is detected after sending the order and booking the amount on the card, Puro will take the necessary measures with the banking operator to cancel the transaction relating to the unavailable goods. The actual amount of the order will be charged only when the goods are ready for shipment.

c) The communications relating to the payment and the data communicated by the Customer when this is done take place on special protected lines and with all the guarantees ensured by the use of the security protocols provided by the payment circuits.

ARTICLE 8 – Prices

a) All sales prices of the products displayed and indicated on the Puro website are expressed in Euros and include VAT.

b) Shipping costs are not included in the purchase price, but are indicated and calculated at the time the order is processed and indicated in the summary table of the order itself before payment is made.

c) The Customer accepts Puro’s right to modify its prices at any time as well as to make structural or formal changes to the products illustrated on the Puro Site, or to the chromatic tones or accessories of the same; however, orders will be processed and invoiced on the basis of the prices and products indicated on the Puro Site at the time of the order and confirmed in the e-mail sent by Puro as order confirmation.

ARTICLE 9 – Right of withdrawal

a) In accordance with the legal provisions in force, the Customer has the right to withdraw from the purchase without any penalty and without specifying the reason, within a period of 14 (fourteen) days from the date on which the Customer materially comes into possession of the product.

b) If the Customer makes use of the right to exercise his right of withdrawal, he must send, by registered letter with return receipt, addressed to Puro Srl with registered office in 41123 Modena, Via Tacito 11 or by e-mail to the address indicated below click here , within the deadline set out in the previous point:

(i) the withdrawal form, pursuant to art. 49 lett. h) of Legislative Decree n. 206 of 6 September 2005 (Consumer Code) and subsequent amendments, attached to these conditions of sale (Annex A), duly completed and signed;


(ii) a communication drawn up on its own initiative, duly signed, highlighting the intention to exercise the right of withdrawal pursuant to Article 52 of the Consumer Code and containing the following information:

– Intention to take advantage of the right of withdrawal;

– The name of the product or products to be returned and the relative quantities;

– The bank details on which to obtain the reimbursement transfer (ABI Code – CAB – Current Account);

– The e-mail address or fax number that Puro must use to communicate the status of the return.

c) By law, the shipping costs for returning the goods to Puro are charged to the customer

d) The goods must be returned intact, in the original packaging, complete in all its parts (including packaging and any documentation and accessory equipment) and complete with the attached tax documentation.

e) The packaging of the products to be returned is the responsibility of the customer, each product to be returned must be properly packaged to be able to withstand a shipment by express courier. If you no longer have the original packaging, you need to have equal or superior packaging.

f) Within 14 (fourteen) days from the notice of withdrawal (sent in accordance with the provisions herein), the Customer must return the purchased product to Puro by sending it to the following address: Puro Srl based in 41123 Modena, Via Tacito 11

g) Products returned damaged will not be accepted and / or refunded.

h) Without prejudice to the right to verify compliance with all the above, Puro will refund the amount of the products subject to withdrawal as quickly as possible and in any case within a maximum period of 14 (fourteen) days from the date on which Puro was informed of the Customer’s decision to withdraw from the contract in accordance with the provisions herein. Puro may suspend the refund until Puro has received the returned product or, if it occurs prior to such receipt, until the moment in which the Customer provides proof that he has returned the product.

i) The shipping costs paid for the first shipment of the goods are not refundable to the Customer.

ARTICLE 10 – Product warranty

a) All products presented on the Puro website benefit from a two-year legal guarantee for lack of conformity, pursuant to current legislation. To benefit from the guarantee, the Customer must keep the invoice that will be sent to him by e-mail after the purchase and which he can print.

b) In case of receipt of non-compliant or defective products, the Customer must communicate it by e-mail or by post, within 2 months from the discovery of the lack of conformity, as required by art. 132 of the Consumer Code, to Puro customer service at the addresses indicated below: click here

c) The Customer has the right to obtain the restoration of the conformity of the goods by repair or replacement (the Customer can choose whether to obtain the repair or replacement of the product under the conditions provided for by law), at no cost to him, or, in the event that if one of these remedies is unsuccessful (according to the provisions of Article 130, paragraph 7, of the Consumer Code), you may obtain an appropriate reduction in the price of the products or the termination of the contract. The Customer loses these rights if he does not report the lack of conformity to Puro within the term of 2 (two) months from the date on which he discovered this lack of conformity. The direct action to assert a lack of conformity not intentionally concealed by Puro is prescribed, in any case, within 26 (twenty-six) months from delivery of the product.

d) Puro will contact the courier who, compatibly with his availability, will collect the goods, at the expense of Puro. Puro will be entitled to authorize the customer to contact the courier indicated to him directly, to agree on how to collect the goods.

e) The repair or replacement costs are borne by Puro if the customer is resident in the Italian territory and borne by the customer if the customer is resident abroad.

f) Puro reserves the right to verify the contested non-conformity and in the event of a successful verification, it will, as appropriate and in accordance with current legislation, restore the conformity of the goods by repairing or replacing it, without any expense. of the Customer, or, in the event that one of these remedies is not successful (in accordance with the provisions of Article 130, paragraph 7, of the Consumer Code) it will allow an appropriate reduction in the price of the products or the termination of the contract.

g) The delivery of the replacement goods will take place – at the expense of Puro – at the same address indicated by the Customer in the registration form or upon entering the relevant data for placing the order made as a guest (guest). If in the meantime the Customer has changed address and wishes to receive the goods at the new address, he must notify Puro in writing. Any additional shipping costs will be charged to the customer and must be paid in advance of delivery.

h) This warranty does not apply to products damaged by abuse, misuse, negligence, accidental damage, product modification, tampering by the Customer or by force majeure or any other cause not related to defective materials or workmanship defects.

i) The guarantee provided by Puro only covers products manufactured by Puro and purchased by the Customer on the Puro Site.

j) The repair or replacement of defective products to the Customer pursuant to the guarantee provided by Puro is the sole responsibility of Puro.

k) Any further form of conventional or commercial guarantee by Puro is expressly excluded.

ARTICLE 11 – Delivery methods

a) The products will be delivered by express courier to the address indicated by the Customer at the time of the order.

b) Puro has the right to appoint and replace the courier at its discretion, at any time.

c) The name of the courier will be indicated to the Customer in the order confirmation.

d) The order and delivery status tracking procedures will eventually be available according to the procedures of the indicated courier.

e) Customs procedures, unforeseeable circumstances and causes of force majeure or the absence of suitable personnel to receive the products at the address communicated by the Customer may lead to delays in delivery or the Customer’s obligation to collect the products purchased at the headquarters of the courier, according to the procedures of the indicated courier and any storage costs.

f) The Customer is required to check, upon delivery of the products by the Courier:

(i) that the number of packages delivered corresponds to that indicated in the delivery note;

(ii) that the packaging and the relative seals are intact, not damaged, not wet or altered in any way.

Any damage to the packaging and / or the product or the mismatch in the number of packages or information must be immediately reported in writing on the Courier’s delivery note. Once the Courier’s document has been signed without the Customer having raised any objections, the Customer will not be able to make any objection about the external characteristics of the delivered package.

ARTICLE 12 – Invoice

a) For every order placed on the Puro website, Puro will issue an invoice for the material shipped which will be sent by e-mail after the purchase.

b) For the issuance of the invoice, the information provided by the Customer during the purchase procedure is valid.

c) After the invoice has been issued, it will not be possible to make any changes to the data indicated therein.

ARTICLE 13 – Liability

a) Puro assumes no responsibility for disservices attributable to force majeure or unforeseeable circumstances, even if dependent on malfunctions and disservices of the internet, in the event that it fails to execute the order within the time stipulated in the contract.

b) The availability of each item is indicative only, has no contractual character and the seller cannot be held responsible in the event of unavailability of one or more products..

c) The products indicated on the Pure Site are intended for the use indicated therein. Any improper use or for purposes other than those indicated on the Pure Site are the sole responsibility and responsibility of the Customer.

d) Puro cannot be held responsible for any incidental or consequential damage to persons, things, data or otherwise causing economic losses deriving from a defective product..

e) Puro does not guarantee that the product is suitable for the specific reasons for which the Customer purchases it and, in any case, will not be responsible for any damage, loss of data or other caused to the derivations and / or peripherals when used together with Puro products..

ARTICLE 14 – Access to the site and intellectual property of the same

a) The Customer has the right to access the Site for consultation and making purchases.

b) No other use, for commercial reasons, of the Pure Site or its content is allowed

c) The integrity of the elements of this site, whether sound or visual, the related technology used and its content in all its forms are the property of Puro and are protected by intellectual property rights.

d) Any abuse of use or violations of the right of ownership will be reported to the competent authority and prosecuted in accordance with the law.

ARTICLE 15 – Cookies

a) Cookies are electronic files that record information relating to the Customer’s navigation on the various websites and in particular, as far as we are concerned, on the Pure Site (pages consulted, favorite contents, etc.).

b) Puro does not use cookies to send advertising messages but only to collect statistical information during customer visits, in order to improve its Puro Site. In particular, Puro does not use Flash Cookies.

c) The Customer, if desired, has the right to block cookies by simply setting the preferences of the internet browser used.

d) In any case, the Customer is entitled to deny the use of cookies by denying consent in the appropriate section of the information document and request for consent, located on the Puro Site.

ARTICLE 16 – validity of the agreements

a) The sales contract between Puro and the Customer is governed by these general conditions together with the specific purchase information contained in the order and in the order confirmation.

b) If one or more of the parties to the contract thus identified were considered invalid or declared as such under the law and following a decision by a court having jurisdiction, the other provisions will continue to have full force and effect.

ARTICLE 17 – Applicable law, jurisdiction and dispute resolution

a) This contract is governed by Italian law, including Legislative Decree no. 206 of 6 September 2005, “Consumer Code” and, in particular, “Chapter I, Title III of Part III” as well as Legislative Decree no. 70 of 9 April 2003, “E-commerce Decree”. Any dispute arising from the interpretation, validity and / or execution of these General Conditions will be devolved to the mandatory jurisdiction of the judge of the place of residence or domicile of the Customer if located in the territory of the Italian State. If the Customer does not have his residence or domicile in the territory of the Italian State, the competent court will be that of the place of the headquarters of Puro.

Pursuant to art. 1341 – 1342 of the Italian Civil Code the Customer declares to have read and specifically accept with “double point and click” the clauses referred to in the following articles of the Conditions of sale on the Pure Site: art. 13 Responsibility – lett. d) (Puro cannot be held responsible for any incidental or consequential damage to people, things, data or in any case causing economic losses deriving from a defective product); art. 13 Responsibility – lett. e) (Puro does not guarantee that the product is suitable for the specific reasons for which the Customer purchases it and, in any case, will not be liable for any damage, loss of data or other, caused to the branches and / or peripherals when used together with Pure products).

*The right of withdrawal is excluded for all customized products, as specified in art. 59 of Legislative Decree 205/2006.

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